Here are notes from [N] sales calls and lost-deal reasons for [product], sold to [buyer role] at [company type]:
<notes>
[paste notes]
</notes>

Build an objection-handling playbook:
1. List the top [8] objections by frequency, quoting one real example each.
2. For each: what the buyer is really worried about, two questions to ask before answering, a short honest response (under 60 words), and the proof point to share ([case studies, data, demos] from the list below only).
3. Mark objections where we should walk away or refer elsewhere because we're not a fit.
4. Add a one-page cheat sheet version for reps.

Approved proof points: [list]. Do not invent customers, numbers or features.