Create an SEO content brief for the keyword "[keyword]" for [site/audience]. Search the current top results. Include: search intent, the angle that would beat current results, title options (≤60 chars), meta description (≤155), H2/H3 outline, entities and subtopics to cover, questions to answer (from People Also Ask-style queries), suggested internal links from [list of our pages], and word-count range. Note what top results miss.