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Vertical product demo clip

A 9:16 clip showing a product in use, framed for Reels, TikTok and Shorts.

RunwayVideoRuleStack original

Written for Runway Gen-4.5 · Updated 2026-10-17

Note: Review and test before use. Provided as is, without warranty. See Terms.

Vertical handheld close-up: hands [use the product, e.g. twist open the bottle and pour a smooth stream into a glass] on [surface] in [setting]. [Lighting]. The camera [move]. Natural, authentic phone-camera feel.

Replace everything in [square brackets] with your own details.

Settings & parameters

• Gen-4.5 image-to-video from your own product photo, 9:16
• Use Aleph 2.0 afterwards for small fixes (color, props)

Variations

• Unboxing version.
• Before/after split for a cleaning product.

Tips

• Avoid showing faces if you don't need them; hands-only demos are simpler and safer.